Content Planning

Does your organization have a smooth and consistent flow of content, or do things go out on a crash basis as various deadlines arrive? Outside Voice has a system that can get control of your content, harness your assets, create a plan and channel your message effectively.

 

Purpose

Why are you posting on your site? On your social channels? Sending email? Every communication should have a purpose. You should know why your are writing it and what you expect as a result, in measurable performance indicators. Outside Voice can help focus your content program and align it with your business goals.

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Many content programs struggle because they are starving for material. Yet most organizations are packed with experts and data. Moreover, there are dozens of ways to generate lively and engaging posts (here are a few). Outside Voice can unlock the material that already exists in your organization and turn it into useful content.

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Most content can be planned -- and generated -- far in advance. There are exceptions. But generally speaking, you could plan 80 percent of your organization's content for the next year right now. Why doesn't it happen? Usually because nobody owns it. Outside Voice can steer your content program to take maximum advantage of the time you have. 


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