Effective Email Programs

The founder of Outside Voice has deep experience creating engaging email products, from daily and weekly newsletters to single call-to-action marketing dispatches. From creatives to list management to A-B testing, we understand effective email marketing and can help enhance your program.

national journal daily briefings team

The founder of Outside Voice ran a six-person team charged with overseeing 28 distinct email products -- many some of them daily -- with a combined distribution of hundreds of thousands. Oversight included creating new products, ranging from the Need-To-Know: Elections product, which offered daily election-related news , to the NJ Toolbox, a white-label product for members.

connectivity advocacy newsletter

The Connectivity newsletter was a purpose-written daily dispatch for advocacy professionals, with a B2B circulation of almost 100,000. It was part of a major part of a robust content marketing program aimed at lead generation for a full suite of SAAS products serving the advocacy space in Washington DC and the states.  

mad mariner and diy boat owner newsletters

The Mad Mariner and DIY Boat Owner newsletters were weekly B2C newsletters aimed at the marine space, with a combined circulation of more than 60,000. The newsletters were part of a content marketing program designed to sell magazine subscriptions and ebooks to a nationwide audience.

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(We know that everyone hates forms, but this one drops an email straight into our inbox -- and we get back to you fast.)